Greetings and Salutations Firesiders! Welcome to another Issue of Fireside Chats. Where did you hear about comics or superheroes for the first time? Can't remember? Was it a TV ad, action figure, magazine, movie, cartoon, radio ad? Today your favorite foursome from the fraternity of Fireside dive into a hot topic of "Advertising". As an industry comic advertising has perplexed most. Weird corporate tie ins, sparse TV and Radio ads, and billboards seem to be the standard. But when was the last time you have seen major ad campaigns? Does the industry need it? The guys talk about all this and try to become modern day Mad Men. Welcome to Fireside. Obey. Consume. Buy.